As the the experts in live bacteria and the UK’s leading live bacteria brand we're thrilled to announce the launch of our first TV advert showcasing the popularity of Bio-Kult.

Imagine a world populated with ecstatic leaping, cartwheel turning retail owners, all passionate about Bio-Kult. That’s exactly what you’ll get with Bio-Kult - Passion. In the 30 second film, the viewer travels through a range of experiences via the two central characters Derek, a passionate pharmacist and avid Bio-Kult enthusiast, and his supportive wife, Jane.

You can watch the TV ad here


The TV ad, inspired by our passionate retailers and customers, kicks off our further brand activity coinciding with the launch of our Survive Winter campaign. The ad will air in the West and West Country regions throughout October with a second burst in February, airing nationally via digital channels.

The campaign follows an incredibly successful 12 months for our parent company, Probiotics International Ltd (Protexin). The company has scooped a clutch of awards this year, including its second Queen’s Award for Enterprise in International Trade, its fourth consecutive Best Company award, and Best Digestive Product in the Pharmacy Product Awards 2017 went to Bio-Kult.

The Bio-Kult range is available online, at Lloyds Pharmacy, Boots and all other passionate independent healthfood and pharmacy retailers.

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