New Look Lepicol
The successful acquisition of Lepicol by Probiotics International Ltd (Protexin) has led to a packaging re-fresh in order to give it a fresh natural and modern look and ensure the packs stand out on shelf for consumers.
This will be accompanied by strong marketing support for the brand in 2012.
"Lepicol is well known in the industry as a strong effective brand for maintaining healthy bowels " Says Lizzie Hardy - Head of Marketing.
"Now that it is part of the Probiotics International Ltd (Protexin) family we intend to build on the fantastic work its founder Peter Jackson started and create greater awareness for the brand worldwide".
Lepicol is a three in one combination of soluble plant fibre known as Psyllium Husks, Inulin (Prebiotics) and Probiotic Cultures. These ingredients make up a formulation which is effective but gentle in action and suitable for everyday use in helping to maintain a healthy bowel and gently helps waste matter to move through your bowels without straining or unwanted urgency.
All the ingredients used in Lepicol are from vegetable sources only and none of them are absorbed by the body.
Lepicol is available from Holland & Barrett, Boots, Waitrose and all good independent health food stores and pharmacies or online at www.lepicol.com
RRP £11.18 Lepicol Original Powder 180g, £16.98 Lepicol Original 350g Powder, £16.33 Lepicol Original Vegetarian Capsules, £13.49 Lepicol Plus+ Digestive Enzymes.
Offical press release attached.